The 2016 Adelaide Festival generated an estimated gross expenditure of $78.3 million for the state – an increase of 22 per cent in just two years, the highest result in the festival’s history.
19,800 visitors - almost 30 per cent of total attendees - came from interstate or overseas with visitor bed nights increasing to 133,321. Visitor related expenditure was up 24 per cent to a record $28.2 million – a 94 per cent increase on 2014’s figures.