Jason Cavanagh is a fine young actor, one of Melbourne’s best, but he’s also a creative realist. He knows only too well that in a city like Melbourne, where there is so much theatre – Main Stage, independent, and high quality community – you have to be entrepreneurial to survive. So he created his own theatre company; 5 pound theatre. The company, and its innovative productions, have gained great critical acclaim, but critics don’t ensure commercial success, or bums on seats.